Creative direction, Communications & Brand

MINI

Growing partnerships

From bMW to MINI.

The success of the BMW contract saw the scope of work grow across the BMW Group. The other of the two major accounts where my time is concentrated is a growing partnership with MINI. The scope of work is similar to that of BMW in relation to Creative direction, communications and branding, but with a different set of Identity guidelines that need to be factored in.

01

Creative Direction

Concept through to execution, building out creative from digital to OOH.

02

Communications

Working with group to develop campaigns to target new and existing customers.

03

Brand

Supporting MINI HQ in delivering campaigns that are on brand yet maximise creativity.

"‘Within the Group we have corporate guidelines and Davuud and the team are able to create innovative and creative solutions whilst staying within the guidelines which is great. They give creative options and can deal with both vague and specific requests from our team which is great because as a Marketing Team, we have a variety of briefs and campaigns we run. Thank you for Davuud and the team for their hard work over the last few years and look forward to our continued work with them going forward."

Emily Purvis, Senior marketing manager

Evolving partnership.

Early in the partnership with BMW, I was contacted to take a look at a brand awareness campaign for MINI Countryman Hybrid. Displayed in the image is part of the initial creative I had first ever submitted to MINI showing the OOH element in supporting the campaign roll-out.

Keeping in theme with the customer taking the adventure in their own right and embracing the journey, to unplug and go. With the countryman a model that is suited to escape City life – this was part of the decision making in this proposal.

Supporting MINI

Since 2018

From Creative direction, communications roll-out to brand activation, the partnership with MINI has allowed me to build out creatives for both successful product launches and internal communications across the business.

Even during Covid, the partnership remained strong which I played a key roll in the new sales comms strategy for both B2B & B2C.

Key mentions.

4+ year partnership

The partnership has went from strength to strength, supporting MINI with communications and their creative roll-out, as an advisor and facilitator ensuring brand guidelines are met but with high creative and memorable output.

Supported through Covid comms strategy.

Tasked with creating a communications campaign for new and existing customers emphasising the new sales process for BMW initially, the success saw the campaign roll out across MINI.

100+ campaigns.

Campaigns at varying levels from digital-led to an omnichannel execution including OOH, digital, store displays and events. Supporting MINI in all facets of brand strategy execution.

Optimised workflow.

Overtime I have developed the workflow making the partnership more efficient and lean, reducing bottlenecks in production for fast-action campaigns. Concept through to brand checks and execution.

Browse projects

Each project I have worked on has varied in what’s required – take a peak at some of the other work I have been involved with over the years.

Let's connect.

There's power in collaboration.

If you have any questions, are intrigued by the work shown or just want to reach out and say Hi then feel free to drop me a message.

Part of the reason I created this site is to form connections with those interested in… well anything really. There’s a huge old world out there and even when we specialise in an area, we are still only uncovering a fraction of potential knowledge!

So let’s share information, collaborate, connect and grow!